Here at FreakSpeakers we have always taken the gossip columns and sites with a grain of salt. Not that everything is false, but the button line is that sometimes it is intended to "blackmail" or force competitors into business, Newscorp owns both Fox News and the New York Post, both harsh critics of Anderson Cooper and CNN. We like to focus in the way business is made, and how those decisions affect the public perception of the news content and the media.
The CNN marketing department have kicked in the overdrive promoting AC as a brand. And it seems they have acknowledged the power of News Corp and gave in buying three simultaneous ads - a skyscraper and two banners - at New York Post's Page Six site. We can speculate all we want. But at the end it is just advertising dollars and your mind.